Hoda Katebi is a recent graduate of the University of Chicago, where she conducted research on the underground fashion movement in Iran and the intersections of fashion, gender and nation-hood. In college, she published her first photography book, "Tehran Streetstyle," which presents an alternative view of Iranians by challenging mainstream Western notions of Iran and allowing the Iranians depicted in the book to redefine their identities through fashion. To date, she is the founder of the radical fashion blog, JooJoo Azad (founded in 2013), which she uses to unpack ethical fashion and activism through an anti-capitalist, intersectional-feminist lens. Her work emphasizes narrative reclamation, discusses anti-Orientalism, and challenges misconceptions about Iran and Islam as well as hegemonic, "Western" standards of beauty. Over the last few years, she has been involved in a nationwide book tour for her recent publication Tehran Streetstyle, and she has been featured in TeenVogue, NPR, the 3rd Annual Fair Trade Fashion Show, NYCxDESIGN, LA Times Festival of Books, Collective Hub Magazine, Daily News Egypt, Allure Magazine, VICE, Mother Jones, Brownbook Magazine, Chicago Humanities Festival, Al Bayan Magazine, the Malala Foundation Blog and various other speaking engagements at American colleges and universities.
For more information visit: www.joojooazad.com/
Tehran Streetstyle: A Conversation with Hoda Katebi. 2017. The New School.